A Focus on Operation and Product: A Recap of CoinEx’s Global Expansion in the Past Four Years

CoinEx
4 min readDec 22, 2021

CoinEx celebrated its 4th anniversary in December 2021 and received sincere blessings from crypto partners from all over the world.

Having experienced the extensive growth in 2018, the alternating bull and bear in 2020, and the return to value in 2021, CoinEx has optimized its products for global markets in the past four years. Relying on a diversified product range and globalized operating strategy, the exchange has attracted droves of crypto users.

CoinEx’s global presence with blessings from all over the world

CoinEx’s well-rounded globalization strategy has started back in 2017 when it was just created. Backed by a multi-crypto trading system open to all crypto users, the exchange now supports multiple languages, covering Chinese, English, Japanese, Korean, Russian, etc. This has sped up the connection between the CoinEx ecosystem and global markets.

At a time when most crypto exchanges were pursuing extensive growth, with a sheer focus on profits and user traffic, CoinEx gained a steady foothold in the global crypto market thanks to its globalization strategy. Through four years of dedication, the exchange has introduced support for 15 languages, offering secure, trustworthy crypto trade services for millions of crypto users in over 100 countries and regions.

On its 4th anniversary, CoinEx received blessings from CoinEx Ambassadors and Partners from regions that include Japan, Taiwan, Turkey, and Russia, which reflects the exchange’s remarkable achievement in building a global presence.

Building a product-centered global trading ecosystem through diversified operation

During the past four years, CoinEx has remained committed to a globalized operation strategy. To better engage in diversified competition, it has strategically upgraded its products, team, etc.

·Forging a value-based bridge to bring together global investors

Back in 2018, CoinEx introduced the innovative token CET to empower its trade ecosystem. The value-based bridge built through CET allowed crypto investors to open up a new continent in the finance world — diversified investment portfolios. Secondly, drawing inspiration from the field of financial derivatives, CoinEx has explored potential demands and improved its products. Growing from the most basic spot trading function, the exchange’s product scope now covers margin trading, perpetual contracts, financial products, decentralized trading, and fiat deposits. This allows CoinEx to build a diversified product family that offers one-stop crypto services.

Pursuing refined, nation-specific operations via the CoinEx Ambassador Program

While improving its product family, CoinEx started to pursue refined, nation-specific operations. Through the CoinEx Ambassador Program, the exchange has put together professional teams for marketing and promotion that account for different national realities. Through first-rate products, coupled with incentives, CoinEx has fully engaged users with its trading ecosystem and expanded its boundaries.

Through four years of optimization, CoinEx has achieved the transition from an extensive globalization strategy to a more refined globalization approach, making it one of the leading crypto exchanges.

Powered by a proactive ecosystem roadmap, CoinEx aims to lead the next Golden Decade

Looking back on the last four years in the crypto world when exchanges have all sped up development, CoinEx has also witnessed drastic changes, growing from a crypto exchange to a global ecosystem alliance that incorporates the mining pool, venture capital, wallet, public chain, and crypto applications.

·Empowering the CoinEx global ecosystem alliance through the CSC ecosystem

CoinEx is backed by the reliable brand endorsement from ViaBTC Pool. Furthermore, it works with ViaWallet to provide secure, stable asset-related services, and has addressed the flaw of CEXes through OneSwap, an on-chain trading platform. CoinEx also strives to identify outstanding crypto projects via cooperation with ViaBTC Capital.

In these four years, CoinEx has captured all crypto trends and engaged in constant iterations relying on its keen market insights. For instance, with a focus on transactions, it has built the CoinEx Smart Chian (CSC) to promote its product and operation plans. Moreover, it has also created a CET-oriented CoinEx global ecosystem alliance, which will enable users to benefit from a wide range of products and services using CET across national and regional boundaries.

CoinEx pursues its globalization strategy with unrelenting efforts

In the past four years, CoinEx has pursued a strategy of “globalized development”. Aiming to achieve “zero security breach & ultimate user experiences”, the exchange has remained committed to innovation-driven growth with the layout in the product, operation, and ecosystem.

The blessings from CoinEx’s crypto partners from all over the world on its 4th anniversary demonstrate the global recognition of the exchange’s hard work along the way. This also marks a temporary victory for CoinEx in building a global presence.

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