A Letter to CoinEx Users from Haipo Yang in 2020
Dear CoinEx Users:
I am Haipo, CEO of CoinEx. The Chinese New Year has just passed and the coronavirus outbreak casts a shadow on society and our hearts. At this moment, I sincerely hope that everyone stay safe and healthy.
From December 24, 2017 to today, CoinEx has been with you for more than two years. Having experienced a rebirth in 2018, CoinEx embarked on a new journey since last year. “Do something that can change the real world with the blockchain.” This is my original intention to create CoinEx, and I hope more people will get to know blockchain through CoinEx. CoinEx always bears in mind the ambition of putting the blockchain to good use and making the world better.
2019 witnessed how CoinEx consolidated the foundation for its ambitions. CoinEx Accelerators, futures, options, CoinEx Lending, CoinEx DEX, CoinEx Chain, the key account privilege system, and a new value system for CET… We have completed what may take others four or five years, but we also know that a complete ecosystem is the first step to achieve our ambitions. CoinEx still has a long way to go, and what we are doing now is just a small part.
With the arrival of 2020, the blockchain world has embraced its eleventh year, and CoinEx has also ushered in its third year of growth. I am very grateful to every user who has always been supporting CoinEx. It is your encouragement along the way that makes it possible for me to share with you our progress in 2019 and look into 2020. Now I’m going to explain to you in details of what CoinEx has gone through in the past year and every new breakthrough it has achieved.
First, users are our first priority: 24-hour online customer service and key account privileges
“Users first” is the service principle that CoinEx has always implemented, and the ultimate product experience is our basic practice in abiding by this concept.
As the chief product experience officer of CoinEx, I deliver one idea to the team on many occasions, that is, the most important for a product developer is the ability of instantly changing from an expert to a novice so that he or she can judge and design the product from users’ perspective. We want CoinEx to be a product that can be operated with ease even by a novice and a digital asset service platform that serves as a wallet. I believe that’s exactly what CoinEx means to its users as we really did it.
In addition, in order to serve users around the world, we have launched versions of ten languages, respectively Arabic, Italian, Malaysia, German, Ukraine, Portuguese, French, Turkish, Vietnamese and Indonesian, in 2019. CoinEx has become a global trading platform with the most languages.
High-quality and efficient service represents our efforts to implement the “users first” concept.
In 2019, CoinEx’s global customer service team expanded four times on the original basis, and gradually improved the customer service system in practice. At CoinEx, every customer service personnel must be strictly selected and trained from interview to induction. We strive to ensure that each customer service personnel can be timely, meticulous and professional in answering users’ questions so that our users can enjoy high-quality services. As long as you have any doubt, the CoinEx customer service team will be there for you around the clock.
On September 26, 2019, after months of user surveys and reference to the VIP service cases of hundreds of Fortune 500 companies, we officially launched a privilege program for key users. We must never be unworthy of every user’s trust, and we want every key user to enjoy his or her privileges at CoinEx. In addition to basic customer service, we provide them with “customized fast services” and “customized value-added services” from three aspects: the account, transaction, and service.
Second, build a complete product system: spot, futures, leveraged trading, options, perpetual contracts, CoinEx Lending, and Accelerator
In order to meet users’ diversified trading needs, we have refined our products carefully, and now we have established a complete product system covering spot, futures, leverage, options, perpetual contracts, wealth management products, and high-quality project accelerators.
To enrich the asset classes of the spot market, the CoinEx Research Institute has dedicated itself to exploring and screening of global blockchain projects last year. At the end of 2019, there were 100 asset classes on CoinEx, a success in fulfilling the target set at the beginning of the year.
For trading depth, we have introduced preferential policies for market makers, which is to cooperate with excellent quantitative teams in the market and run operating campaigns to increase our asset liquidity.
On July 15, 2019, we launched a new trading service — futures contracts, and opened five major trading markets: Binance Coin, Huobi Token, OKB, Polkadot, and Telegram Open Network. At the same time, our original Call Auction along with Short-term/Long-term price limit ensures the stability of Futures market and large fluctuations in futures prices can be avoided.
In 2019, we launched a leverage trading function that allows users to invest more with small funds.
In addition to futures trading, we have also developed perpetual contracts to support the trading of digital currency futures such as BTC, BCH, LTC and ETH to meet the needs of professional traders for high leverage and arbitrage, inter temporal arbitrage and hedging. In the long run, such market is of great positive significance for digital assets.
In August 2019, we successfully launched a new derivatives trading market — options trading, a financial instrument based on futures. Compared with futures trading, options trading features lower risks, helping investors to profit from multiple dimensions.
We launched CoinEx Lending, a wealth management product, which improves our derivatives services and provides users with an additional option for the pursuit of a stable investment. CoinEx Lending will distribute 70% of the platform’s interest from leveraged. Users only need to transfer the idle assets to CoinEx Lending to enjoy daily revenue, further enhancing their asset utilization.
Excavator of quality projects: CoinEx Accelerator
For the past decade since the birth of the blockchain, digital assets and projects have been driving the blockchain to realize its value step by step. As an important exploration of the application of blockchain technology, blockchain projects are often
In 2019, after rigorous screening and in-depth research by the CoinEx Research Institute, the CoinEx Accelerator screened 13 premium blockchain projects including SEELE and BNN for users. These projects have proved excellent in both technology and asset appreciation. Among the ten projects with the highest return on investment according to media statistics in 2019, technology-based SEELE was included in the list with a 400% increase.
At this point, CoinEx has completed the construction of the entire ecosystem for the product system. The cornerstone of the product has been solidified. What we need to do next is to make every function and service perfect.
Third, optimize the team structure and do something interesting with great minds
I once said that I wanted to create a company that is very fun, interesting, and awesome where some great minds are working on something exciting together. I have created the fun and interesting part. The main task of the past year is to find those great minds to join me.
In 2019, the team went through a period of confusion and groping. There are some problems in terms of both staffing and department collaboration. Fortunately, such troubles have been greatly relieved after two organizational structure adjustments.
In September 2019, Eddie, former Marketing Director at Bitmain, officially joined the CoinEx team. Eddie is an all-rounder with extensive experience in market operation and team management. I believe with him working with us, CoinEx will make greater breakthroughs in team management and brand building in the future.
In addition, we have attracted increasing outstanding talents for the past year, and have grown to a team with nearly 100 members. At present, we have established a complete team management system, incentive system and training system. I always believe that only when the team members are united as one and all do a great job, can we provide better services for users.
Fourth, it is the mission of a digital asset service platform to screen high-quality projects: to launch 100 high-quality projects
The abundant types of trading assets serve as the foundation of a digital asset service platform. In the past year, the CoinEx Research Institute has been committed to exploring and screening high-quality projects worldwide, increasing the types and number of tradable assets for users. I am proud to say that, as of December 31, 2019, CoinEx has launched 100 high-quality blockchain projects. We ensure that every project has undergone in-depth research and investigation by the think tank of the Research Institute, and is finally strictly appraised by the coin issuance decision committee before it goes online. We hope that each CoinEx user can avoid unnecessary risks and rest more assured in investment.
In 2020, we will continue to improve the asset list on CoinEx and provide users with global high-quality blockchain projects to further realize the vision of global and professional cryptocurrency exchange service provider.
Fifth, build the most solid cornerstone of the blockchain: CoinEx Chain, CoinEx DEX, and CET
At present, the public chain, the cornerstone of the blockchain industry, remains the bottleneck of the industry’s development, and the key still lies in technological breakthroughs. In 2019, CoinEx also explored the third generation of public chains. Our solution is three dedicated chains in parallel to achieve both performance and flexibility.
On Nov.11 last year, ViaBTC, Bitmain, Matrixport, and Bitcoin.com jointly launched the Mainnet of CoinEx Chain, a milestone in our journey towards the ambition.
CoinEx DEX is the first application scenario of CoinEx Chain. It is the world’s first DEX dedicated public chain developed on the Tendermint consensus protocol and Cosmos SDK, under the leadership of my good friend Jiazhi Jiang, a senior blockchain technology expert. CoinEx DEX is friendly to ordinary users who have zero experience in digital assets, and has made many innovations in applications and wallets.
After CoinEx Chain and CoinEx DEX went online, CET was also given higher value and mission. As the basic currency of the public chain ecosystem, it has more value sources than the income of the CoinEx platform. Now we can use CET to develop tools at CoinEx DEX, to open accounts, to purchase and modify account names, etc.
Sixth, CoinEx’s ecosystem and partners
In the past year, besides the fruitful results in products and ecosystem improvements, CoinEx has also gained many like-minded partners.
Market liquidity team
In 2019, CoinEx further upgraded the market maker’s preferential policies. Market makers on other platforms or other excellent maker strategy teams can directly match CoinEx market makers and enjoy privileges at a negligible rate in CoinEx.
CoinEx Chain nodes
On October 16, 2019, CoinEx Chain officially launched the global Node Election plan. We set off from Shenzhen to places such as Beijing, Shanghai, Hangzhou, and Singapore to host offline campaigns. It’s easy to make new acquaintances, yet those who share the same ideals with you are hard to find. So we really cherish the cooperation with dozens of peers such as Matrixport, Hoo, TokenInsight, BTC.com, Bitcoin.com, Ant Mining Pool, Wayi, and NNB in the construction of the CoinEx Chain ecosystem.
Of course, CoinEx cannot grow without a group of special partners around the world — CoinEx Ambassadors. They commit themselves in work such as community building, promotion and product translation. They all contribute their share to CoinEx.
I would also like to take this opportunity to express my gratitude to the CoinEx Ambassadors.
Seventh, keep moving forward in 2020
The year 2020 is a very special year. A considerable part of the important national strategic goals are set to be achieved in this year. Based on an intergenerational interval of a decade, we have entered the third generation of the 21st century.
It is also a year of special significance for CoinEx. This year we will comprehensively upgrade our products to further enhance users’ experience, keep launching high-quality assets online at a steady pace to meet users’ more diversified demands for trading assets, accelerate globalization and compliance across the world, and launch a new Ambassador Program to drive the construction of CoinEx’s community.
As for the CoinEx Chain, we will focus on the development of the Smart Chain, perform two hard fork upgrades on the DEX Chain, and introduce high-quality stable coins, Defi and other applications.
Blessings for the Future
The blockchain industry is still in its early stage of development, and huge room for growth is expected in the future. What we have to do is to continuously improve our product and service quality, as well as to enrich asset types to better meet user needs.
Again, I would like to express my gratitude to the users who have shown great patience and support to CoinEx, to the CoinEx Chain nodes who have trusted us enough, to the CoinEx Ambassadors who have contributed a lot to our development, and to partners who have been working with us along the way.
I wish you all the best in the new year!
Haipo Yang, CoinEx CEO